Keratin Complex® launches The Perfect Color Service, a breakthrough Express Color & Smoothing System that fuses permanent color and smoothing into one appointment, delivering vibrant color, up to 100% gray coverage and frizz-free, healthier hair lasting six weeks.

BOCA RATON, Fla., Sept. 5, 2025 /PRNewswire-PRWeb/ -- There's a new luxury in beauty, and it isn't about price—it's about time. In an era where every moment counts, Keratin Complex®, the professional beauty brand that revolutionized the smoothing category, is reimagining the salon experience with The Perfect Color Service, featuring Express Color & Smoothing System, a breakthrough innovation that fuses permanent color and smoothing into one express appointment. In less time than a traditional color service, clients can leave the salon with glossy, vibrant color, up to 100% gray coverage, and stronger, healthier and frizz-free hair that lasts up to six weeks. The secret is a two-part system: KeraLuminous10 10-Minute Express Permanent Color, a high-impact formula powered by Signature Keratin, Vitamin C and proprietary KC FASTLOCK™ technology, followed by the KCEXPRESS® 15-Minute Color-Locking, Anti-Frizz Treatment, which seals in pigment, smooths the cuticle and transforms texture in a single step.

Game-Changing Technology, Express Results

"Time is the most valuable resource we have, and The Perfect Color Service was created with that in mind," says Zoe Hyams, SVP of Marketing & PR at Keratin Complex. "We've developed innovative technology for healthier, more vibrant hair that delivers professional results in record time at the salon and continues to deliver long after the appointment. Think faster blow-dries, easier manageability, and frizz-free, healthy hair that lasts up to six weeks. It gives people back something truly valuable: more time for themselves."

Tabatha's Take

Keratin Complex is proud to partner with Tabatha Coffey, internationally renowned salon business expert, reality television personality and transformational leadership coach, who immediately recognized its impact."It's a new standard of color service," Coffey says. "Clients today expect more than results; they want an experience that respects their time while delivering care and quality. This system gives them exactly that: vibrant color, healthier hair, and lasting shine in less time. It's efficiency without compromise and that's the future of beauty." She continues, "Just like we moisturize to maintain skin health, this treatment nourishes and protects the hair while delivering essential gray coverage. It's a professional, elevated upgrade that enhances results and supports hair health."

More Than Just a Treatment

With its ability to deliver two high-performance services in less than the time it takes for one, The Perfect Color Service is poised to redefine what modern color looks like in the salon. It also represents a shift in the way we think about self-care: faster, smarter and beautifully elevated. It's a reminder that the most precious thing we can give ourselves isn't just glowing, healthy hair— it's the gift of time.

The Perfect Color Service debuts in salons nationwide this Fall. Ask for your KCEXPRESS 15-minute add-on treatment at luxury salons, The Salon at ULTA Beauty, and so many more.

For more information on Keratin Complex, please visit www.keratincomplex.com

ABOUT KERATIN COMPLEX

Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2007 and quickly gained national and international recognition thanks to its revolutionary keratin smoothing treatments. Keratin Complex realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible healthy-hair benefits, all without breaking the bonds of the hair.

Media Contact

Zoe Hyams, Keratin Complex, 1 786-564-2066, zhyams@keratincomplex.com, https://keratincomplex.com/

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SOURCE Keratin Complex