New York-style bagel brand taps omnichannel agency to drive brand awareness, franchise development and influencer engagement

Dallas, TX  (RestaurantNews.com)  Champion, the fully integrated national PR and digital media agency with more than two decades of leadership in the foodservice industry, has been named agency of record for Brooklyn Water Bagel, the growing fast-casual concept known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology and better-for-you menu.

Champion will be responsible for strategic public relations, influencer marketing and franchise lead-generation efforts. The agency will execute integrated communications campaigns that elevate the brand’s unique story through earned media, creator partnerships and targeted digital initiatives that increase brand awareness, drive restaurant sales and support franchise growth.

“Brooklyn Water Bagel has built something truly special – bringing authentic New York-style bagels to communities across the U.S. while evolving with today’s consumers through fresh, better-for-you menu options,” said Dan Smith, CEO of Brooklyn Water Bagel. “As we continue to grow beyond our home state, we wanted a partner that understands both restaurant marketing and franchise growth. Champion’s integrated approach and deep industry expertise will help us expand our reach and stay true to the quality and authenticity that define our brand.” 

Founded in Florida, Brooklyn Water Bagel was built around a proprietary 14-step water filtration and mineralization system that filters and purifies local water before adding back a custom mineral blend designed to replicate the composition of New York water. That process serves as the foundation for the brand’s authentic New York-style bagels, which are made with six natural ingredients and no bromate, bleached flour or additives while delivering 12 to 14 grams of protein.

Beyond its signature bagels, the menu features breakfast and lunch sandwiches, fresh avocado toasts, gluten-free options, lower-carb Brooklyn Bites and premium coffee roasted in-house. Together, these offerings reflect the brand’s commitment to quality ingredients, thoughtful preparation and a guest experience rooted in authenticity.

“Brooklyn Water Bagel has a compelling story that extends far beyond great bagels,” said Eric Spiritas, principal at Champion. “The brand has carved out a unique position by pairing authentic New York quality with menu innovation and a scalable franchise opportunity. We’re excited to amplify that story and connect the brand with new audiences as they continue building momentum across the country.”

As one of the nation’s leading PR and digital media agencies, Dallas-based Champion is known for its integrated approach to building brands across multiple channels for maximum impact. The agency represents an impressive roster of more than 80 restaurant brands, including Buffalo Wild Wings, Jason’s Deli, Nothing Bundt Cakes, Cheba Hut, la Madeleine, Prince St. Pizza and Handel’s Ice Cream. This year, Champion is celebrating 24 years of delivering strategic communications programs that drive meaningful business results across the food and beverage industry.

For more information about Brooklyn Water Bagel, visit BrooklynWaterBagel.com.

About Brooklyn Water Bagel

Brooklyn Water Bagel is a Florida-based fast-casual restaurant brand dedicated to delivering an authentic New York-style bagel experience through its proprietary water filtration and mineralization technology. Using a custom 14-step process that recreates the mineral composition of New York water, the brand crafts fresh bagels made with six natural ingredients and no bromate, bleached flour or additives. The menu also features hand-rolled sourdough bagels, gluten-free options, Brooklyn Bites and fresh avocado toasts, offering guests a balance of classic flavors and modern, better-for-you choices. For more information, visit BrooklynWaterBagel.com.

Contact:
Chandler Ray
Champion
817-694-2523
cray@championmgt.com