Aragon Research Announces New Special Report: Hot Vendors for 2025 Part I

PALO ALTO, Calif., Aug. 6, 2025 /PRNewswire/ -- Each year, Aragon Research selects Hot Vendors across multiple markets that are noteworthy, visionary, and innovative. They may have new technology that expands capabilities, a new strategy that opens up markets, or a new way of doing business that makes them worth evaluating.

In its first Hot Vendors report of the year, Aragon Research identifies key vendors in two markets: AI Agents and Data Lakehouse Market

AI Agents

The AI Agent market is rapidly evolving, with agents becoming more intelligent and autonomous due to the convergence of generative and conversational AI. This has led to the emergence of AI Agent Platforms, which use low-code tools to democratize agent creation, allowing business experts to build and deploy sophisticated agents. As a result, enterprises can more easily develop and implement advanced AI agents to automate complex tasks and make autonomous decisions.

"The race to deliver AI Agents is on, with generative AI serving as the battle cry and low-code enabler to build virtual agent offerings faster than ever before. Enterprises must evaluate potential AI Agent providers on their core omnichannel capabilities and their roadmap for both human and virtual agents," said Jim Lundy, Aragon Research Founder and CEO.

In this report, Aragon Research identifies three Hot Vendors in AI Agents that stand out for 2025: Langchain, Sana Labs, and Spearfish.

Data Lakehouse

The data lakehouse architecture offers a modern, unified approach to data management by merging the best features of data warehouses and data lakes. It creates a single, open platform that manages all data types, from structured to unstructured, eliminating inefficient data silos. This approach is crucial for powering diverse data workloads, from business intelligence to advanced AI initiatives, allowing businesses to leverage their data more effectively.

"The Data Lakehouse Architecture is fundamentally reshaping the data management landscape, and while challenges persist, strong business demand for AI will drive continuous innovation. Organizations must remain vigilant for market consolidation trends, but the underlying commitment to open standards will ensure a degree of interoperability and choice for the foreseeable future," said Betsy Burton, Aragon Research VP of Research.

In this report, Aragon Research identifies four Hot Vendors in Data Lakehouse that stand out for 2025: Cloudera, Databricks, Snowflake, and Starburst.

Aragon Research clients can learn more about these two markets and their Hot Vendors by reading the Special Report: Aragon Research Hot Vendors for 2025 Part I.

About Aragon Research:

Aragon Research is an independent research and advisory firm that provides business and IT executives with the actionable insights they need to navigate technology's ever-evolving impact on business. Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises with the insight they need to make better technology and strategy decisions. For more information, visit aragonresearch.com.

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SOURCE Aragon Research