A 45-Year Commitment to Doing Business the Right Way, Now Certified

LOUISVILLE, Colo., Aug. 5, 2025 /PRNewswire/ -- WishGarden Herbs, a bestselling liquid herbal formulas supplement brand, is proud to announce it has achieved two major milestones that provide proof of the company's more than 45-year commitment to nurture plants, support people and protect the planet. WishGarden has earned B Corp™ Certification and now joins the global B Corp movement. Additionally, WishGarden is proud to be sponsoring and partnering with the first North American FairWild certified collector who wild cultivates in an agro-forestry model, marking a major step forward in domestic sustainable sourcing.

Woman-owned and family-run since 1979, WishGarden has operated with one core belief: doing what's right matters more than doing what's easy. WishGarden's fearless Founder and Chief Formulator, Catherine Hunziker, has been blending herbs, challenging systems, and pushing boundaries since long before it was trendy. A self-proclaimed hippy and OG radical herbalist, she helped shape the back-to-the-land and women's health movements that still ripple through everything WishGarden does today, from how they protect the plants used in their legendary herbal remedies to how they treat people.

"We didn't become a B Corp to change how we do business—we did it to formalize the values we've lived by since the beginning. Caring for people, plants and planet has always guided us. Certification gives that commitment structure and visibility. For us, it's not a finish line—it's a deeper promise to keep showing up with integrity," said Hunziker.

WishGarden's B Corp Commitment
B Corp Certification isn't just a badge – it's a commitment woven into WishGarden's entire business. Here's what that looks like in action:

Nurturing Plants:

• Sustainable sourcing practices – 98% of botanicals are either Organically Cultivated (52%), Regenerative Organic Certified (25%), Sustainably Wild-Crafted (14%), or Forest Farmed (5%) ensuring populations thrive for generations
• Industry-leading certification – Sponsoring and partnering with the first North American FairWild certified collector who wild cultivates in an agro-forestry model
• Small-Scale Producer partnerships – 37% sourced directly from small-scale producers with shared values, relationships are built on trust and mutual respect
• Domestic sourcing commitment – 63% of ingredients are sourced domestically from WishGarden's Rocky Mountain home and beyond, supporting American growers and wild land stewards

Supporting People:

• Proudly independent – one of the few established herbal companies to remain family-owned since 1979, staying fiercely true to their values
• Women-led leadership – 71% of leadership positions are held by women, shaping the company's direction and decisions
• Continuous learning culture – 100% of the team receives ongoing education via monthly onsite seminars focused on sustainable sourcing and herbal benefits
• Community engagement – Paid volunteer days are provided annually to all staff for community service

Protecting the Planet:

• Renewable energy transition – 40% of energy is powered by wind and solar
• Carbon footprint reduction – 75% offset by calculating carbon footprint and supporting Amazon rainforest conservation projects, actively countering emissions while working toward carbon neutrality
• Water conservation – 13% water usage reduction through smarter manufacturing practices
• Waste diversion strategy – 73% of waste diverted from landfills, transforming production cycle toward zero waste

Anna Harshman, WishGarden VP of Impact & Development and daughter of Founder Catherine Hunziker, sees these milestones as a continuation of the values she was raised on. "Staying independent gives us the freedom to lead with our values—and these certifications help make that commitment my mom made almost 50 years ago concrete. It isn't just about herbal products—it's about a way of being. It's about building the structure to keep doing what we believe in, even as we grow. We're here to make herbalism better, more accessible and more accountable—and this helps us stay the course." 

Visit WishGardenHerbs.com to learn more about their B Corp Commitment.

B Corp in Action: Bringing FairWild Home to North America
WishGarden is thrilled to sponsor one of their longtime US-based forest farming partners to achieve FairWild certification in 2025. The move makes WishGarden the first North American FairWild registered brand to partner with the first domestic operator harvesting FairWild certified ingredients. 

This means WishGarden now uses FairWild-certified, wild-cultivated Goldenseal, Wild Cherry Bark, and Black Haw Bark—herbs featured in the brand's top selling products and now traceable to a verified regenerative supply chain. It also builds on WishGarden's commitment to domestic sourcing, with 63% of botanicals used grown or wildcrafted in the U.S.

"North America is rich in medicinal plant diversity, but many native species are at risk," said Lauren Ann Nichols-Sheffler, WishGarden Senior Sourcing Manager and Certified Herbalist. "FairWild helps protect these plants while ensuring fair pay and ethical treatment for the people who harvest them. Bringing FairWild to North America isn't just about sustainability—it's about strengthening local herbal economies."

Visit WishGardenHerbs.com to learn more about how they are championing FairWild in North America.

About FairWild
FairWild is a Swiss registered not for profit organization which works to increase the sustainability of trade in wild harvested plants and the wellbeing of harvester communities, through the provision and promotion of the FairWild Standard and FairWild certification. Wild plants have uses across diverse sectors including cosmetics, supplements, teas, food, fashion and fragrances. With increasing consumer interest in ingredient stories and transparency, demand for wild ingredients is increasing. However, harvest for trade is known to impact the survival of wild populations and many plant species. Millions of people also rely on wild plant harvesting for their income, often in rural and low-income communities with few other economic opportunities. Collector numbers are declining as fewer young people enter the profession and traditional knowledge, culture and practices are at risk of being lost. Yet, wild plant harvesting done right has the power to promote positive relationships between nature and people, preserving unique cultures and sustainable use of unique landscapes, while ensuring dignity and a fair income for the people who rely on them.

About B Lab™
B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, tools, and programs for business, and we certify companies—known as B Corps—who are leading the way. To date, our community includes more than 1 million workers in over 7,800 B Corps across 92 countries and 161 industries, and more than 200,000 companies manage their impact with the B Impact Assessment™ and the SDG Action Manager. 

About WishGarden Herbs
As America's #1 selling liquid herbal formulas supplement brand—woman-owned and family-run since 1979—WishGarden Herbs combines ancient herbal wisdom with modern science to create artisanal formulas that truly work. WishGarden's legendary herbal remedies harness the power of USDA organic and ethically wild-harvested herbs, tested for purity and potency, with zero fillers, preservatives, or hidden nasties. Just pure plant power that speaks your body's language. For nearly 50 years we've been crafting fast-acting and effective herbal remedies that empower people to take control of their health naturally and backed by our B Corp commitment to purity, potency, and sustainability.

As a Certified B Corporation™, WishGarden is revolutionizing healthcare while balancing purpose with profit. Join our movement. Own your health. Drink your herbs! Learn more on WishGardenHerbs.com and join their community @wishgardenherbs.

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SOURCE WishGarden Herbs